WOW, what the? Does hip-hop facing another loss? It seems so, dear god, bless mine to keep on spinning for ever and ever!! Technics 1200, since 1972. R.I.P. the a major element of Hip Hop!
The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Technics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
Since the name Technics, pronouced ‘techniques’, was launched in 1965 for domestic premium loudspeakers, they have set the standard for high end audio equipment. In 1969, they introduced the SP-10, the first direct-drive model for the professional market, and in 1971 the SL-1100 for the consumer market.
The SL-1100 was the predecessor to the SL-1200 which, as the upgraded SL-1200 MK2, became a widely used turntable by DJs. The SL-1200 MK2 was a robust machine and incorporated a pitch control (or vari-speed), and kept the speed constant and the speed variability low, hence why it was adopted universally by 99% of all DJs and clubs.
One thing that is clear is that the digital rollercoaster is showing no signs of slowing down. Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 are the undisputed number one deck in the world.
I can’t find a copy of the statement on any of Panasonic’s region sites, nor their Technics pages. It’s also unclear what the news means regarding the production of mixers and headphones under the Technics brand.
Recent years have seen a rise in the popularity of digital mixing systems, which either use CD or completely digital MP3-style mixing rather than classic vinyl. These setups are generally easier to transport, less prone to damage and allow for more flexibility in post-processing.The question that pops into my mind is, is this a mean viral marketing stratergy to boost global sales of their turntables? Either way its tragic to hear this news! If you dont own a pair of these iconic tutntables I strongly reccomend you do.
Source: inthemix.com.au
UPDATE: Rumour is false. They will only take the MK5 of the New Zealand market.
Wassuuuuuup everybody. Damn, it’s cold in Belgium right now. Time flies, and today is a huge milestone reached for DJ Premier Blog. We alive for one year now, and I have to be honest, the reason this blog is still online is because of the positive comments all around the world. Since august I’m thinking of quiting but y’all kept it online. So now I’m the one who is thanking you all.
To be clear, I’m not the first one who started a blog about DJ Premier. I was almost from the beginning active with the DJ Premier fans who united online, my ‘inspiration’ is actually Don-Rif from Morocco who started the first blog ever of DJ Premier, when youtube wasn’t popular like this we could explore new productions via him, time flies haha. But the blog went on non-active for a long time now. I also can’t forget the first DJ Premier Forum started by Moe from Germany, big up to him. People like Supreemo, Wiktor, FubiZz, crackdaddy, Billyskam, BiggieSmalls, notyouraverage, Johansword, V!z, O-LEe88, and so on were the reason I started to get into Premo. Eventually, a big thank you to the underground (for some people illegal) world who collect, trade and share with the real heads who dig their way into the ground, you know what groups I mean haha.
But the reason I started this blog was simple, I knew I could top everybody with my knowledge of the man himself on internet (yeaaaah). And I knew what internet was capable of, but now it’s clear for me. Look at NahRight… Where they at now… Internet is way too funny haha. Why don’t you try to do something? You can not reach everything, but you can have eFame that almost make contact with you in real world. Thanks to this blog I have contacts with so many people that it’s not even funny anymore. You know…
Next point, that Twitter thing… It’s special man, first I wasn’t into it, and I’m still not fucking with saying you go to the toilet and all that but I’ll say this once: I’m not DJ Premier. Simple, I’m not DJ Premier… When you go to my twitter you can read that, and when you go to this blog you can’t look over it. So people are really dumb, do I say Raekwon is dumb? Maybe haha, but I always forward them friendly to the manager of DJ Premier. And then they always thank me for the blog so that’s dope. Browse to my followers if you want to know who.
So what will the future give this blog? As you can see, or don’t, there are no (profit) adds on the site. That was actually my second thought when I started this blog. I don’t want to make profit out of this shit. And don’t want to bother the costumers with shitty adds. So yes, this whole year I didn’t spend nor won a penny… But basic ideas like domain, server, template, … costs money. So I was thinking of earning donates, but really, who is going going to donate here? I know a lot of sites who failed with that idea. So what could I do next? Taking a sponsor? I could do that… But as you can see I still didn’t do that. But there’s something coming, I don’t know what exactly, but something is going to change. Something I learned from Premier is never rush it…
Did DJ Premier has more fans thanks to this blog? Judge yourself, I don’t care… I hope so for his bank account.
I hate it when I read/type without (background) music, lets listen to some music:
Some people still asking if I ever had a real conversation with Premo? Nope, I never aimed to get in touch with DJ Premier. I’m no paparazzi, if Premo wants to talk to me he knowns my email. A lot of his friends reached out to me, including his manager so maybe I should really make some work to do my interview. To be honest I thought Premo would get in touch with me by now, it’s not a large effort to say a cool word with a mail or something, but hey, I’m not going to hate him for that.
What can I say more? I don’t know, lets take a trip to memory lane with posts that are meaning something to me:
DJ Premier & Ghetto Groovz Records I love this post, it’s a post that I written and that everybody should read who is down with the earlier Premier shit. This post give you the idea how it was when DJ Premier wasn’t that famous. When vinyl was still sold out of car trunks, now most of them are in Europe changing from collector to collector for quit a price (and yes, I just missed my copy for 75EUR/)!
Lord Finesse & DJ Mike Smooth – I Keep The Crowd Listening (DJ Premier Remix) Wooooord, I loved that remix since Johansword first ripped it on LiveFromHQ. I couldn’t miss it, I still think it isn’t correct to sell vinyl limited to give it a $75 stamp. That is plain wrong. It’s taking profit of the real vinyl lovers. I paid $180 for it, but what a song!! Glad I could rip it for everybody!!
Here should be the sample of “Nas Is Like” that is found, thanks to a lot of peoples help I could clear it out for everybody. Big thank you, THE MYSTERY IS OVER. Sad I had to delete the story behind it. Crazy…
Michael Jackson Tribute Mix by DJ Premier Daaaaamn, is it because DJ Premier was one of the first or one of the best? But this mix was downloaded more then 150 000 times when I last checked. Now that I wanted to look again the mix seems to be deleted (why that?). Ah well, enough people have it!! R.I.P. MJ.
DJ Premier Reacts On DJ AM Death This post right here did blow up my visitors in the roof, it was even posted on TMZ.com, yes, DJ Premier on TMZ haha!! R.I.P. DJ AM.
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